A couple of articles surfaced in the last few days, which describe the tech operations of Obama and Romney campaigns. It’s hard to put a number on the advantage that Obama had on the tech side, but considering the relatively small margin of victory, it was probably not insignificant.

Narwal (Obama) - http://www.theatlantic.com/technology/archive/2012/11/when-the-nerds-go-marching-in/265325/?single_page=true

Orca (Romney) - http://arstechnica.com/information-technology/2012/11/which-consultants-built-romneys-project-orca-none-of-them/

 

I think this is a great example of the advantage that tech can bring to any business, politics or anything else. It’s often hard to quantify in hard numbers and can be especially difficult for people in positions that are further removed from technology, but it works. And not only they had a “devops guy”, I have no doubt they ran their IT aligned with devops principles. If it was good enough for Obama’s campaign, then it’s probably good enough for others as well.